Top SEO Trends For 2023

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SEO is constantly evolving. What worked last year may not work this year, and what works this year may not work next year. That’s why staying on top of the latest SEO trends is important. Here are the top SEO trends for 2023.

Chapter 1

Mobile-First Indexing

Mobile-first indexing means that Google will index your website based on its mobile version. This is a big change from the past when Google would index your website based on its desktop version.
mobile-first indexing

This change is being made because more and more people are using mobile devices to access the internet. In fact, Google says that over 60% of searches are now done on mobile devices.

If you want your website to be indexed properly, you need to make sure that your mobile version is up to date. This means having a responsive design, fast loading times, and easy-to-use navigation.

Chapter 2

Voice Search

Voice search is another big trend that's on the rise. With the popularity of smart speakers, more and more people are using voice search to find information online. In fact, ComScore predicts that by 2020, 50% of all searches will be done via voice.
Voice search

To make sure your website is optimised for voice search, you need to focus on long-tail keywords.

That’s because people tend to speak in full sentences when they use voice search. You should also make sure your website is mobile-friendly, as many people use voice search on their mobile devices.

Chapter 3

Visual Search

Visual search is a newer trend that's starting to gain traction. This type of search uses images instead of keywords to find information. For example, you can use Google Images to search for products or take a picture of an object to find out more about it.
Visual search

To optimise your website for visual search, you need to make sure you have high-quality images and videos. You should also include captions and descriptions with your visuals so they can be easily found by search engines.

Chapter 4

Featured Snippets

Featured snippets are short answers to questions that appear at the top of the search results page. They're designed to give users quick and easy answers to their queries.
Featured snippets

To get your website featured in a snippet, you need to make sure your content is well-written and informative. You should also focus on long-tail keywords, as these are more likely to be used in featured snippets.

Chapter 5

Artificial Intelligence

Artificial intelligence (AI) is starting to play a big role in SEO. Google is using AI to help it better understand user intent and deliver more relevant results. Additionally, AI can help you optimise your website for SEO.
Artificial Intelligence

For example, there are now AI-powered SEO tools that can help you with keyword research and content optimization.

To ensure your website uses AI to its full potential, you must invest in AI SEO tools. You should also focus on creating high-quality content that’s relevant to your users. By doing this, you’ll be able to stay ahead of the competition and rank higher in the search results.

Chapter 6

Schema Markup

Schema markup is a code that you can add to your website to help search engines understand your content. It can be used to specify the type of content on your websites, such as articles, products, reviews, and more.
Schema Markup

Adding schema markup to your website can help you improve your click-through rate and organic traffic. It can also help you get featured in rich snippets, which are similar to featured snippets but with more information.

Chapter 7


RankBrain is an artificial intelligence system that helps Google understand user queries. It does this by matching queries with similar meanings and then ranking the results based on relevance.

RankBrain is constantly learning and evolving, which means that SEO strategies that worked in the past may not work in the future. This is why staying up-to-date with the latest SEO trends is important.

Chapter 8

AMP on Google

AMP on Google is a technology that allows websites to load faster on mobile devices. AMP stands for Accelerated Mobile Pages, and it works by loading the necessary HTML code for a page before it's requested by the user.
AMP on Google

AMP is designed to improve mobile device user experience and can also help you rank higher in the search results. If you have a website that’s optimised for mobile devices, implementing AMP on Google can help you get an SEO boost.

Chapter 9


SEO is constantly evolving, which means that what works today might not work tomorrow. This is why staying up-to-date with the latest SEO trends is important.

By doing this, you’ll be able to keep your website optimised and ranking high in the search results.

These are the top SEO trends for 2023. By staying on top of these trends, you can ensure that your website is optimised for SEO and that you’re getting the most out of your SEO efforts. Thanks for reading!

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