Digital Marketing Tribe is a certified Google Partner agency that builds and manages Google Ads for Australian businesses from offices in Sydney, Hunters Hill and Adelaide. Search, Performance Max, Shopping, Display and YouTube, with conversion tracking from day one, no mark-up on your ad spend and no lock-in contract. AJ Concreting went from zero to 61 leads in 20 days on $800 of spend. KPark took 800+ bookings at $2.60 each.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
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Jordan RomApril 2026
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
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Lisa2024
A big thank you to the amazing team at Digital Marketing Tribe! Bilal, Matthew and Dave always go above and beyond, using their knowledge and experience to aid our digital efforts. Approachable and friendly, the boys feel like an extension of our marketing team.
Google Ads is the fastest way to put a business in front of people who are searching for it right now. It is also the easiest place to waste money. Most accounts we audit are paying for the wrong searches ("free", "jobs", "how to"), sending clicks to a homepage instead of a landing page, and reporting on clicks because conversions were never tracked. Fixing those three things usually halves the cost per lead before we change a single bid.
Our approach is built around search intent rather than keyword lists. Every query is a Know, Go, Do or Buy moment, and Google Ads should only pay for the Do and Buy ones. We map your market that way, build one campaign per goal with tight ad groups and negative keyword lists, track the calls, forms and bookings that actually make you money, and then let Google's smart bidding work on real conversion data rather than guesses. You see the cost per lead every month, and you own the account.
Since 2025 Google Ads also reaches into AI: Performance Max and Search campaigns now serve inside AI Overviews and AI Mode results. We structure campaigns and feeds so they qualify for those placements, and we run SEO and AI search alongside the ads so the organic work compounds while the ads produce enquiries from week one.
Results
Google Ads results for Australian businesses
Published case studies and client reports, with the numbers the client signed off on.
A brand-new concreting business with no customers and no digital footprint. 61 qualified leads in the first 20 days from $800 of ad spend, averaging four leads a day, and a full job pipeline almost immediately.
More than 800 conversions across Search and Performance Max, a $2.60 cost per conversion on Performance Max, click-through rates above 7% and 866,000 ad impressions across Adelaide parking searches.
Monthly revenue through the hotel's own website grew from $10,000 to $22,000 in just over six months, with visitors up 76%, cutting the commission paid to Booking.com and Stayz.
94 patient enquiries in ten weeks from Search and Performance Max, cost per enquiry down 9% after a creative refresh, and May 2026 the most efficient month on record.
403 consultation conversions at $22.03 each over four months, 97,719 impressions and 3,061 clicks at $2.90, while the SEO campaign grew organic traffic 178%.
What's Included
Everything your Google Ads account needs
Strategy, build, copy, bidding, tracking and reporting, all in-house, all in your own account.
Intent-driven search ads for the terms that produce enquiries, built one campaign per goal with tight ad groups, exact and phrase match, responsive search ads and negative keyword lists that keep the junk out.
Feed-driven campaigns for retailers and lead-gen businesses, Merchant Center setup and feed optimisation, asset groups built from real creative, and the structure that qualifies for AI Overview placements.
Visual and video campaigns that bring back the people who visited and did not convert, with frequency caps and audience lists that stop you paying to annoy them.
GA4 and Google Tag Manager set up properly, call tracking, form and booking conversions, and landing pages built to match the ad. Every dollar is measurable from the first day.
Application, setup and management of the US$10,000 a month Google Ad Grant for charities and foundations, run to the grant's policies so it stays active.
A full account audit with a prioritised fix list if you already run ads, and Google Ads training for in-house teams who want to keep it in-house with our support.
Google Ads Management Fees
Monthly management fees
Ad spend is separate and paid directly to Google from your own account. We manage every dollar of it and never mark it up.
Starter
Search Campaigns
$650/month +GST
Ideal for businesses new to Google Ads or with a focused budget. One campaign, one goal.
Bundles with SEO or AI search start from $2,500 a month. Every package is tailored after a free audit, and pricing is published on our pricing page.
Why businesses choose us
A Google Ads agency that reports on cost per lead, not clicks
Certified Google Partner agency, in business since 2017, with offices in Sydney, Hunters Hill and Adelaide
You own the Google Ads account, the data and the history. We manage it, we never hold it hostage
No mark-up on ad spend and no lock-in contracts, month-to-month with 30 days' notice
Conversion tracking (GA4, Tag Manager, call tracking) set up before a campaign goes live, so every report is in leads and cost per lead
Published results across trades, healthcare, hospitality, parking, not-for-profit and B2B
SEO, AI search and web development in the same team, so the landing page and the organic work are handled, not outsourced
Monthly report and a strategy call, in plain English
Our Process
How we run Google Ads
Meet
We start with your business, your margins and the customers you want more of, so the campaign is built around a cost per lead you can actually afford.
Audit
We review your account history, or the market and competitors if you are starting fresh, to find the wasted spend and the quick wins. You get the findings whether or not you hire us.
Build
Campaigns, ad groups, keywords and negatives mapped to your goals, responsive search ads written for each ad group, landing pages checked, and GA4 and call tracking wired up.
Launch
Campaigns go live with conversion tracking in place from day one, so the first week's data is already useful.
Optimise
Bids, keywords, negatives, ad copy and budgets adjusted against real performance every week, with a monthly report and strategy call on what moved and what happens next.
Where We Work
Google Ads management across Australia
Campaigns are built and managed from our Sydney, Hunters Hill and Adelaide offices for clients Australia-wide.
Search and Performance Max for Sydney businesses, from our George Street and Hunters Hill offices. PPC management for the most competitive market in the country.
AJ Concreting, KPark, Tom's Court Hotel, TOC and the Women's and Children's Hospital Foundation are all Adelaide campaigns run from our North Adelaide office.
Canberra, Wollongong, Newcastle and regional NSW and SA, where the cost per click is lower and a well-built campaign pays back fastest.
Common Questions
Google Ads management, answered
How much does a Google Ads agency cost in Australia?
Our management fees run from $650 to $2,000 a month plus GST depending on how many campaign types you run and how much spend we manage. Ad spend is separate and paid directly to Google. Most Australian agencies charge either a flat fee like ours or 10% to 20% of spend; we do not take a percentage, so our fee does not rise when your budget does.
Is ad spend included in the management fee?
No. Your ad spend is paid directly to Google from your own account. Our fee covers strategy, build, copywriting, optimisation and reporting, and we never mark up your budget.
How quickly will I see results from Google Ads?
Search campaigns can produce leads within days of launch. AJ Concreting had 61 leads in its first 20 days. Performance usually stabilises over the first four to six weeks as conversion data accumulates and smart bidding learns, which is when cost per lead starts falling.
What is the minimum ad spend I need?
We recommend at least $1,500 a month for Search campaigns so there is enough data to optimise against. Below that, a single campaign with a tight keyword list and a strong landing page can still work, which is what our Starter tier is for.
Search or Performance Max: which should I run?
Search for intent you can name ("emergency plumber adelaide"), Performance Max for reach across Search, Shopping, YouTube, Display and Gmail once you have conversion data and creative to feed it. Most accounts run both: KPark's Performance Max campaign delivered conversions at $2.60 while Search held the top spot for the exact-match terms.
Can I combine Google Ads with SEO?
Yes, and most of our clients do. Google Ads produces enquiries from week one while SEO compounds over months, and the search-term data from the ads tells us which organic terms to chase. Tom's Court Hotel and Dr Jaimini Raniga both run the two together. Bundles start from $2,500 a month.
Who owns the Google Ads account?
You do. We build and manage campaigns inside an account you own, linked to our manager account for access. If you ever leave, the account, the data and the history stay with you.
Do you lock clients into contracts?
No. Every management retainer is month-to-month with 30 days' notice, and the prices above are starting points that we tailor to your industry, goals and budget after a free audit.
