Type "bricklayer" into Google and, in one national snapshot, nine of the top ten results were about the occupation rather than hiring: careers sites, job boards, Wikipedia and a licensing page. People who want a wall built tend to search for the wall. "Retaining wall" gets 9,900 searches a month in Semrush's Australian data, against 720 for "bricklayers near me".
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Bricklaying has two buyers, and they find you in different ways. Builders hand out most of the volume, and they rarely use Google to do it: "bricklaying subcontractor" gets about 20 searches a month across the whole country. Homeowners do search, but for a front fence, a retaining wall or a cracked wall, often without the word bricklayer anywhere in it.
We don't have bricklaying results to show you yet. Below is what the search data says about the trade, and how we would use it across SEO, Google Ads and Meta Ads.
What We Found
What Australian bricklaying search data shows
Six patterns from Semrush's Australian database, checked 9 November 2026.
Your job title is a careers search
"Bricklayer" gets 1,900 searches a month, but the snapshot top ten was yourcareer.gov.au, Seek, Indeed, Wikipedia and a NSW licensing page, with one bricklaying business at position 5.
More people want to become a brickie than hire one
"Bricklayer salary" (720), "bricklaying course" (590), "bricklayer apprenticeship" (480) and "bricklaying jobs" (390) add up to about 2,180 searches a month. The five "near me" ways of looking for a bricklayer add up to about 1,640.
The job is the bigger search
"Retaining wall" gets 9,900 searches, "block retaining wall" 720, and "brick retaining wall" and "brick fence" 590 each. Many never type "bricklayer".
Repairs are a market of their own
"Brick repointing" (390), "brick repair" (320) and "brick wall repair" (260) sit at difficulty scores between 8 and 20. Specialist repair businesses held the top three places for "brick wall repair" in our snapshot.
Nobody searches the price per thousand
"Cost to lay 1000 bricks" and "bricklaying cost" get about 20 searches each. Homeowners price the job instead: "retaining wall cost" gets 480 a month at a difficulty of 3.
Marketplaces hold the top spot
For "bricklayers near me", hipages ranked first, Airtasker third and Bark seventh. Five bricklaying businesses took most of the remaining places, so a well-built local site can get in.
How We Help
What each channel does for a bricklaying business
Each one has its own page with the figures behind it.
A frank look at when Facebook and Instagram earn a place in a bricklaying budget, and when they don't.
The Landscape
The challenges bricklaying businesses face
Most of them come from the way the work is bought.
Builders don't search for you
Subcontract work comes through relationships, tenders and word of mouth. But a site supervisor given your name will look you up, and a site with no recent projects or licence details can lose you the job.
Homeowner work arrives in small pieces
A front fence, a letterbox, a cracked wall, a block retaining wall. Each has its own search, and one "bricklaying services" page answers none of them well.
You compete outside your trade
For "retaining wall builders near me", the snapshot top ten was retaining wall specialists, landscapers, civil contractors and hipages. Not one was a bricklaying business, even though the work often is bricklaying.
Licensing differs by state
In NSW you need a contractor licence to carry out, advertise or contract for residential work over $5,000, and Queensland's QBCC has its own Bricklaying and blocklaying class. Your pages and ads need the right details for each state you work in.
Our Evidence
What we can show you today
We don't have bricklaying results to show you yet. The closest trade result we've published is AJ Concreting, a brand-new Adelaide concreting business with no digital footprint. In its first 20 days of Google Ads it received 61 leads, about 4 qualified leads a day, from $800 of ad spend, and secured $140,000 worth of driveway, slab and residential concreting jobs. On the SEO side, Marley Flow, a Western Sydney cooling tower specialist in business since 2005, saw contact form submissions rise 550% within six months. Neither result is a forecast for a bricklaying business.
What You Get
Marketing that follows how bricklaying is bought
We ask how much of your work comes from builders and how much from homeowners before recommending any channel
A page for each job you want more of, instead of one page listing every service
Licence details shown the way your state requires, on the website and in the ads
Results reported as quote requests and won jobs, not clicks or rankings alone
Google Ads spend paid directly to Google and never marked up
We mostly work for builders. Do we need marketing at all?
Less than a homeowner-focused business, and of a different kind. A builder who hears your name will check your website and Google profile. Recent projects, the work types you take on, your licence and an easy way to send plans for a quote will do more for you than ads. Homeowner jobs can then fill the gaps between builder work.
Which jobs should we market first?
The ones you want more of and can price well. In the data, retaining walls carry the most searches, repairs face the least competition, and brick fences sit somewhere between the two.
Do you already work with bricklayers?
We don't have bricklaying results to show you yet. Our closest published trade work is AJ Concreting, and we have pages for concreters and carpenters, who often work on the same sites as you.
