Homeowners rarely look for "a roofer". In Semrush's Australian data, "roof restoration" gets 3,600 searches a month against 1,300 for "roofer", and "roof plumber" gets 2,400. People search for the job they need done, so a roofing business should be found under the job, the suburb and the problem.
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Roofing has two kinds of customer. One has water coming through the ceiling tonight and will ring the first business that looks trustworthy. The other has an old tiled roof and months to decide, and wants a price range, photos of your work and proof you're licensed. Marketing that treats them the same tends to serve neither.
We don't have roofing results to show you yet. This page sets out the Australian search research we pulled for the trade, and how we would use it across SEO, Google Ads and Meta Ads.
Five patterns from Semrush's Australian database, checked 9 November 2026.
Across seven cities we checked, "roof restoration" plus the city adds up to about 9,590 searches a month. "Roofers" plus the same cities adds up to about 3,340.
"Storm damage roof repair" gets 110 searches and "hail damage roof" 140, against 1,900 for "roof leak repair". People describe the leak, not the weather behind it.
Semrush's 12-month trend for "emergency roof repair" shows one month at about three times its usual level. Restoration searches stay much steadier.
"Roof plumber" gets 2,400 searches at a difficulty of just 9. If you do gutters, downpipes and flashings, that demand deserves its own pages and campaigns.
"Colorbond roof" gets 4,400 searches, but in one national snapshot the whole top 10 went to the manufacturer, suppliers and Bunnings. "Colorbond roof replacement" (590 searches) is the version a roofer can win.
Each channel has its own page with the numbers behind it.
City restoration pages, cost guides and a roof plumbing section, aimed at terms that are easier than they look.
Leak and repair campaigns kept apart from restoration and re-roof campaigns, so urgent calls and big quotes are judged separately.
Your own before-and-after photos and your face in local feeds, so homeowners know a real business before they need one.
Several of them come from other people's behaviour, not yours.
Queensland's Office of Fair Trading has warned people to avoid door-to-door traders offering roof repairs after storms. Every genuine roofer pays for that suspicion, so your marketing has to answer it first.
If you knock on doors after a storm yourself, the ACCC's door-to-door rules apply: set visiting hours, 10 business days to cancel, and no payment in that period except for emergency repairs.
NSW requires the licensee's name and licence number in all advertising. Queensland's QBCC lists websites, Facebook pages, online directories and vehicle signage among the places it applies.
NSW requires a contractor licence for residential work, roof plumbing included, worth more than $5,000 including GST. Queensland's general threshold is $3,300, and roof tiling has its own QBCC class. Most restorations sit well above both.
We don't have roofing results to show you yet. The closest trade result we have published is AJ Concreting, a brand-new Adelaide concreter with no digital footprint: 61 leads in the first 20 days of Google Ads, from $800 of ad spend, and $140,000 worth of jobs secured in that time. For SEO, Marley Flow, a Western Sydney cooling tower specialist in business since 2005, saw contact form submissions rise 550% within six months. Neither is roofing, and neither figure is a forecast for your business.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Licensing: NSW Government, roof plumbing work (updated 23 June 2026) and QBCC, when you need a licence. Advertising: NSW building trade advertisements and QBCC advertising. Door-to-door rules: ACCC and the Queensland Office of Fair Trading warning, 12 January 2022.
Plan for it, but don't build the business on it. Storm searches are small in Semrush's data and the busy month is hard to predict. Have a leak campaign ready for when the weather turns, and let restoration and repairs carry the rest of the year.
If you do both, yes. They're different searches, and "roof plumber near me" has a difficulty of 7 against 35 for "roofers near me". One page covering both usually ranks for neither.
We don't have roofing results to show you yet. The nearest trade work on our site is AJ Concreting, and we have pages for painters, who compete with you for roof painting, and carpenters, who often work on the same houses.
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