Plenty of homeowners want a number before they ring anyone. "Concrete driveway cost" gets 1,000 searches a month in Semrush's Australian data, at a difficulty score of just 7, and in one national snapshot Reddit, two Facebook groups and a renovation forum held four of the top 10 spots. A concreter who answers that question honestly on their own site has a real chance of getting the call.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
Concreting jobs are large and visible, and a new driveway gets seen by everyone on the street. The searches around them are mostly about price and finish, and a lot of that research ends on a forum thread rather than a concreter's website.
This is also the one trade where we have our own published result. AJ Concreting was a brand-new Adelaide business with no digital footprint when it started Google Ads with us. Below is what it showed, next to the national search data.
Five patterns from Semrush's Australian database, checked 9 November 2026.
"Concreters near me" gets 5,400 searches a month at a difficulty of 48. "Concreter near me" gets 1,600 at a difficulty of 16. It's the same homeowner with the same job, but a much easier term to win.
"Concrete slab cost" gets 1,300 searches at a difficulty of 5, and "concrete driveway cost" 1,000 at 7. The per square metre versions of both sit at a difficulty of 2. Very few businesses are seriously competing to answer them.
"Exposed aggregate concrete" gets 4,400 searches a month, against 2,900 for "concreter". "Polished concrete" gets 3,600 and "pebblecrete" 1,900. In one snapshot, concrete suppliers held six of the top 10 for exposed aggregate.
For "concreters near me", hipages and Tradie Near Me held positions 1 and 2 in one national snapshot. Concreting businesses held every other spot, which suggests a local firm can compete for the rest of page one.
"Concrete calculator" gets 12,100 searches, "Bunnings concrete" 1,900 and "how to make concrete in Minecraft" 1,000. Any paid campaign has to keep that traffic out from the first day.
Each channel has its own page with the numbers behind it.
Cost pages, finish pages built from your own pours, and the suburbs your trucks actually reach.
Campaigns split by job type and turned up or down with your crew's capacity, as AJ Concreting's first 20 days showed.
Photos and short clips of finished driveways, shown to the streets around your recent jobs.
Most of them come from big jobs, long decisions and a schedule the weather controls.
A driveway quote usually means a site visit to measure and check access. Your website should sort serious enquiries from curious ones before you drive out.
Rain pushes pours back and stacks jobs up behind each other. So we plan spend around your booking calendar, not a fixed monthly script.
A fresh exposed aggregate driveway is your best advertisement, yet job photos often stay on a phone instead of reaching the website or the ads.
In NSW, residential general concreting valued at more than $5,000 in labour and materials, including GST, needs a contractor licence. In Queensland, the QBCC threshold is $3,300. South Australia licenses building work contractors through CBS.
AJ Concreting received about 4 qualified leads a day early on. For one or two crews, that's more quotes than there are days, so capacity belongs in the plan.
AJ Concreting was a new Adelaide concreting business with no digital footprint. In its first 20 days of Google Ads it received 61 leads, about 4 qualified leads a day, from $800 in ad spend and 65,000 impressions. AJ secured $140,000 worth of jobs in that period, with enquiries for driveways, slabs and residential concreting. That's one business in one city, so it isn't a forecast for yours.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Licensing: NSW general concreting work, updated 23 June 2026; QBCC, when you need a licence; CBS SA building licences FAQ, November 2025. AJ Concreting figures are from our published case study.
Ranges are worth considering. Homeowners already swap numbers on Reddit and in Facebook groups, so your range, with what pushes a job up or down, helps them decide whether to call. You choose the numbers.
It depends on where you are. A new business with no digital footprint, like AJ Concreting was, usually needs Google Ads to get enquiries quickly. An established business with good reviews often gets more from local SEO and its Google Business Profile. Meta usually comes third.
No. Our marketing for tradies page covers the other trades we work with. Concreting is simply the trade where we have a published result.
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