Fighting for the word "dietitian" means taking on a difficulty score of 61. Specialty searches are far gentler: "online dietitian" scores 15 and "sports dietitian" 17. If you have a genuine clinical focus, that's where your SEO should begin.
Bilal & Matt have been instrumental in supporting our organic traffic to our website. Further, facilitating website advancements such as building case studies, blogs and projects as we underwent a national re-brand. I would recommend Digital Marketing Tribe for SEO support & website services. Taylor Penny, Marketing Manager @ Synaco by Synergie.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
A dietitian's expertise is what an SEO plan should be built on, and in a topic like nutrition, Google has every reason to look for it. General articles about healthy eating are competing with government sites, hospitals and huge publishers. A page by a named APD about managing IBS, drawn from real clinical work, is a different thing entirely. We don't have dietitian results to show you yet. This is the plan we would run, based on the research below.
So we would plan around your actual caseload. What do you see most? What do you want more of? The keyword list follows from those answers, not the other way around.
Australian figures, in the order we would go after them.
gut health dietitian: 110 a month, difficulty 9
sports dietitian: 390, difficulty 17
ibs dietitian: 170, difficulty 28
online dietitian: 260, difficulty 15
A national term, so it only makes sense if you run telehealth properly.
dietitian near me: 1,900, difficulty 47
dietician near me: 1,600, difficulty 40
nutritionist near me: 1,600, difficulty 45
eating disorder dietitian: 320, difficulty 23
Only with your clinical sign-off, and never as a quick win.
dietitian: 6,600, difficulty 61
dietician: 3,600, difficulty 74
nutritionist vs dietitian: 260, difficulty 43
Worthwhile once your site has some authority.
Some topics need more than keyword research. An eating disorder page can have a difficulty of 23 and still be the wrong thing to write quickly. We would avoid before-and-after language, body-shaming phrasing and quick-fix promises, and we would have you review every clinical page. Where someone might be at risk, the page should point to appropriate help first and the sale second. It's the right way to treat readers.
Each item suits a small practice with limited time. What's covered depends on your tier.
Who it's for, how you work and what an appointment involves, written with you and reviewed by you.
Patients use "dietician" and "dietitian". We cover both without making the copy read like a keyword list.
Your APD status, training and a link to the register, shown on every clinical page. This helps people and gives AI answers something solid to cite.
A complete Google Business Profile for a real practice location. Virtual-only services need a different plan, which we would be upfront about.
Dietitians Australia's site appears twice in one snapshot of "dietitian near me", so your listing there matters.
Who needs a referral, the rebates for up to 5 services shared across professions, group services for type 2 diabetes and what's left to pay.
We don't have dietitian SEO results to show you yet. At Transform Orthodontic Care, one page earned 8,314 impressions and just 12 clicks in a year, while keywords in Google's top 100 grew 206% and organic search produced 885 conversions. So a nutrition article that looks impressive in a traffic report may never become a client. We would report on first appointments booked. Audiologists have a similar trap with "hearing test".
Keyword and ranking figures: Semrush Australian database, checked 6 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Credential and title wording: Dietitians Australia, checked 6 November 2026. Medicare rules: Services Australia, page updated 9 April 2026.
Probably not as your main SEO plan. Recipes are extremely competitive and rarely lead to appointments. A few that support a specialty, like low FODMAP, can be useful for existing clients.
For specialty and telehealth terms, possibly, as those aren't tied to one suburb. "Online dietitian" only gets about 260 searches, so we would be realistic about the volume.
SEO starts from $1,200 a month plus GST for local work on up to 5 pages. Full SEO, including link building and schema, starts from $2,000, and AI search is an add-on from $1,200. It's billed month to month. Check the pricing page and our small business SEO option to see what suits a smaller practice.
Book a free AI SEO audit and we'll show you exactly where you stand in both Google and the AI engines - and how to win.
Tell us a little about your business and we’ll be in touch within one business day.
"*" indicates required fields
No obligation. We’ll never share your details.
