A telehealth click can cost more than a local one. Semrush estimates "online dietitian" at about US$3.41 a click, against US$2.05 for "dietitian near me". That difference is why we would never run local and online in one campaign.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
Google Ads can suit a dietitian well, as searches are specific and clicks are moderately priced. The catch is budget. We recommend at least $2,000 a month in Search spend so there's enough data to work with, and that's a lot for a sole practitioner. We would rather say so upfront than start a campaign that can't learn. We don't have dietitian results to show you yet. This is the plan we would run, based on the research below.
For a practice with the capacity and the margin, we would keep the account simple: local terms in both spellings first, then a small telehealth test if you offer it.
DMT's Google Ads management starts from $1,000 a month plus GST, plus at least $2,000 a month recommended in Search spend, which goes directly to Google and is never marked up. One campaign on that basis is about $3,000 a month before GST. Running local and telehealth separately starts at $1,500 for management, so about $3,500, and new landing pages are quoted separately. For many sole practitioners that won't make sense yet. Local SEO may be the better first step. For a group practice with several dietitians and room in the book, the sums can look very different, and we would work through them with you. Our Google Ads cost guide has more detail.
Semrush estimates for Australian searches. Competition runs from 0 to 1.
"Dietitian near me" (US$2.05) and "dietician near me" (US$2.11) cost about the same, so cover both from the start.
"Nutritionist near me" is about US$2.21 on 1,600 searches. Some people want exactly what you offer, and some want something you don't. A credential-led ad can sort them.
"Weight loss dietitian" is about US$2.58 with competition of 0.64, on just 110 searches. It's small and needs careful wording, so we wouldn't rush to it.
"Gut health dietitian" has 110 searches at about US$1.44. It's useful if that's your focus, but it won't fill a calendar by itself.
Simple enough for a small practice, and strict about what counts as a result.
Different competitors, click prices and landing pages, so each gets its own campaign and budget.
"Accredited Practising Dietitian" is a true, checkable claim, and it separates you from anyone advertising without a dietetics qualification.
Jobs, degrees, courses, meal plan downloads, supplements and free calculators are likely waste. We would check search terms weekly to start with.
A page view isn't a client. We would track booked first appointments, calls and form enquiries, and we'd note what your booking system can pass back.
Fees, rebates, referral rules and what a first appointment involves. People shouldn't have to call to find out if they can afford you.
If your calendar fills up, budget should drop. There's little sense paying for enquiries you can't see for six weeks.
Dietetics is self-regulated through the National Alliance of Self Regulating Health Professions rather than Ahpra, but consumer law and Google's health policies still apply. We avoid promises of specific weight loss, "quick fix" language and anything that plays on how someone feels about their body. Ads for eating disorder support need extra care and should lead with safe, supportive wording, and we would want your clinical sign-off on every line.
Keyword and ranking figures: Semrush Australian database, checked 6 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Credential and title wording: Dietitians Australia, checked 6 November 2026. Medicare rules: Services Australia, page updated 9 April 2026.
Yes, though your ad and page need to be clear about what you are. Dietitians Australia notes that all dietitians are nutritionists, but not the other way around, so the message can be factual and fair.
Sometimes, but it often costs more per click and you're up against every other online service. We would test with a capped budget. Services Australia lists video items for dietitians, and your page should explain what's actually claimable.
Yes, and it can suit a small practice. Volumes may be low, so we would check whether there's enough search in your area first. Workplace rehab providers also work with very small keyword sets, and it can work if the value per client is high enough.
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