This is a small, expensive auction. "Workplace assessment" has about 140 searches a month at around US$7.53 a click, and "ergonomic assessment" 590 at about US$6.18. Volume won't save a loose account here. But if one enquiry can become an ongoing employer relationship, a few good clicks can pay for themselves.
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Consumer health campaigns chase volume. This one shouldn't. We would keep a provider's account small enough to review by hand, with every search term looked at, every state set deliberately and every enquiry checked for whether it came from a real employer. We don't currently have a client in this sector. This is the plan we would run, based on the research below.
It also means being honest about scale. Some terms have few searches, and national figures shrink quickly once you narrow to your approved jurisdictions. If there isn't enough demand in your area, we will show you the numbers rather than running a campaign that can't succeed.
Semrush estimates for Australian searches. Competition runs from 0 to 1.
"Workplace assessment" (US$7.53), "ergonomic assessment" (US$6.18) and "injury management" (US$6.08) rank with the most expensive clicks we saw across this research.
Those same terms show competition of just 0.13, 0.22 and 0.12. Few advertisers are bidding, so a well-organised account could stand out.
"Functional capacity evaluation" has 1,300 searches at about US$3.19, and "pre employment medical" 1,300 at about US$1.98. These are the likeliest places to find enough data.
"Workplace rehabilitation provider" has 140 searches at about US$3.62, and its plural 70. Worth covering, not worth building a plan around.
Each decision is about keeping out the people you can't help.
Assessments, injury management and training each get their own ads and landing pages.
Ads show only where you can actually deliver the service. Multi-state providers get a campaign per state, with its authority named on the page.
Workers' compensation lawyers, claim forms, jobs, courses and people looking for their own regulator's phone number are all likely to appear. We would review search terms at least weekly at first.
Company name, role, location and service needed. Some friction is useful when each click can cost this much.
We would import outcomes where your CRM allows it, so a lead that became an account counts for more than one that went nowhere.
Decision-makers mostly search during work hours. We would check your own data before setting a schedule, as some urgent searches won't fit the pattern.
DMT's Google Ads management starts from $1,000 a month plus GST, and we recommend at least $2,000 a month in Search spend. Ad spend goes directly to Google and is never marked up. The $1,000 tier covers one campaign. A multi-campaign build like the one above starts from $1,500 plus GST, and new landing pages are quoted separately. At these click prices, that minimum may buy about 200 clicks, so the sums depend on what a new employer account is worth to you. We would work that figure out with you first, because it sets what a qualified enquiry can afford to cost. Our Google Ads cost guide has more background.
Most jurisdictions approve providers against a nationally consistent framework endorsed by the Heads of Workers' Compensation Authorities. Queensland sets no legislative minimum, and terms differ. Ads shouldn't suggest approval you don't hold, and consumer law applies to every claim. Where you're promoting services delivered by Ahpra-registered practitioners, its advertising rules may apply as well, so we would flag those lines for you to check.
Keyword and ranking figures: Semrush Australian database, checked 6 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Provider approval: Safe Work Australia, 2025 edition.
Usually not. People searching those names generally want that organisation, and it can look like you're implying a relationship you may not have. Your own services and brand are a better starting point.
We would agree a definition with you, such as a company in your approved area enquiring about a service you offer. Job seekers and individual claim questions wouldn't count, even if Google records them as conversions.
Quite different. Podiatry ads look for a person with a sore foot this week. Yours look for an organisation with a need, so the qualifying and follow-up matter far more.
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