AJ Concreting started with no digital footprint and received 61 leads in its first 20 days of Google Ads. That speed is why Ads suits a concreter who needs work now. It's also the risk, because a small crew can get more enquiries than it can quote in a week.
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
The team at Digital Marketing Tribe are extremely knowledgeable about all things SEO. I cannot recommend them more highly. They were extremely honest, helpful and straight to the point.
As the owner of Riverview Rise Retreats in Mannum, South Australia, I've spent two decades building a 5-star luxury brand with strong in-house SEO. After the 2022 Murray River flood forced an eight-month closure, our online visibility collapsed and the rapid shift toward AI-driven search left us virtually invisible. After reviewing multiple agencies, many overpriced and out of touch, I engaged Bilal and the team at Digital Marketing Tribe. Their approach was a standout: practical guidance, genuine support, and advanced schema-driven SEO that aligned perfectly with the new AI search landscape. Their focus was always on outcomes first, cost second, which immediately set them apart. Within months, our visibility rebounded across Google and AI search platforms, exceeding expectations and helping our business regain momentum. I confidently recommend Digital Marketing Tribe to any organisation seeking modern, AI-ready search engine optimisation backed by real expertise and integrity.
AJ Concreting's campaign in Adelaide brought in about 4 qualified leads a day, from $800 in ad spend and 65,000 impressions, and secured $140,000 worth of jobs in those first 20 days. The enquiries were for driveways, slabs and residential concreting. They're real figures from one business, not a forecast for yours.
The lesson we take from AJ is about control as much as volume. An Ads account can be turned up, down or off in minutes, which suits a concreter whose calendar depends on the weather and the size of the crew.
Semrush estimates for Australian searches. Competition runs from 0 to 1.
"Concreters near me" gets 5,400 searches at about US$3.99 a click, with competition of 0.54. "Concreting near me" adds 1,000 searches at about US$4.37 and 0.57.
"Concreters melbourne" is about US$4.75 with competition of 0.73, and "concreters sydney" about US$4.62. In Adelaide, where AJ works, "concreters adelaide" is about US$2.69 on 480 searches. "Concreter central coast" and "concreter wollongong" both sit near US$5.20.
"Concrete driveway cost" is about US$2.12 with competition of 0.20, and "concrete slab cost" about US$2.03. These people are still planning, so we would test them with a cost page, not a quote form alone.
"Concrete repair" has competition of 0.88 and "driveway resurfacing" 0.73. Unless repairs are a real part of your work, we would leave them alone.
DMT's Google Ads management starts from $1,000 a month plus GST, which covers one campaign with up to 3 ad groups and up to $5,000 in monthly spend. We recommend at least $2,000 a month in Search spend, paid directly to Google and never marked up. Separate campaigns for driveways, slabs and finishes start from $1,500 plus GST. AJ's $800 covered its first 20 days only, so we would size your budget from your own area. Semrush returned no paid-results snapshot for "concreters near me" or "concrete driveway" today, so we check who is bidding locally once an account runs. For how click prices are worked out, read our Google Ads cost guide.
Built for a business with one to a few crews.
Driveways, shed and garage slabs, and decorative finishes each get their own campaign and budget, so cheap slab clicks can't hide a driveway campaign that isn't working.
"Concrete calculator" alone gets 12,100 searches, and "how to make concrete in Minecraft" 1,000. Bunnings, bags, mixer hire, ready mix, sealer, jobs, salary and "how to become a concreter" go on the list before launch.
When the crew is booked out, or a wet fortnight has stacked jobs up, we reduce or pause spend.
A driveway ad lands on a driveway page with your photos, your finishes and a form asking for size, access and suburb.
The area matches where you will travel for a pour, minus suburbs where travel time kills the margin.
Calls and forms are both measured, and we ask you to mark which ones were real jobs, so the account learns from real quotes.
NSW, Queensland and South Australia all require licence details in advertising. Search ads have little space, so we check how each rule applies to each ad format, and your details go on every landing page as a minimum. Claims like "cheapest" need proof under consumer law. Formats such as Local Services Ads have their own eligibility rules, which we check for your trade and area rather than assume. This is general information, not legal advice.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules for licensed trades: NSW Government, QBCC (page published 30 June 2025) and CBS South Australia (November 2025). AJ Concreting figures: published case study.
That's a real possibility, as AJ's first weeks showed. We would cut the campaign back to your most profitable job type, tighten the radius, or pause it. Spend comes back when the calendar clears.
Carefully, and with a cost page as the landing page. The clicks are cheaper because the person is still researching. Many are months away from a quote, so we judge it over a longer window.
Only as a starting point. We check Keyword Planner for your suburbs before setting a budget, since regional centres can sit well above or below the national figure. Our tradies page covers how other trades compare.
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