One leaking roof can lead to three very different auctions. Semrush estimates "water damage restoration" at about US$28.78 a click, "water damage ceiling" at US$9.05 and "ceiling repairs" at US$3.99. Restoration firms pay to dry a house out. A plasterer wants the job once it's dry, and should only pay for the searches that describe that job.
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Plastering clicks are modestly priced, and that makes waste easy to miss. Words like "plaster", "plasterboard" and "gyprock" pull in DIY repairers, people pricing sheets, school leavers looking for a course and shoppers after a repair kit. On loose match types, that adds up to calls from people who were never going to hire you. We don't have plastering Google Ads results to show you yet, so the account below is a plan drawn from the auction data, not a report.
The other question is which work you want more of. A same-week ceiling repair and a whole house of board and set have different margins, and they shouldn't share a campaign or a budget.
From The Data
What the plastering auction looks like
Semrush estimates for Australian searches. Competition runs from 0 to 1.
Near me is the core
"Plasterers near me" gets 2,400 searches at about US$3.18, with competition of 0.53. "Plastering near me" is priced almost the same, at US$3.21 on 480 searches.
Ceiling repairs cost more and draw more bidders
"Ceiling repairs near me" sits at about US$3.62 with competition of 0.88. "Ceiling repairs perth" gets 880 searches at US$4.43 and 0.85, ahead of the city's plasterer searches on both volume and price.
Repair words are crowded
"Plasterboard repair" (590 searches) has competition of 0.99, and "hole in wall repair" (260) matches it. Plenty of advertisers want those clicks, and "plaster repair kit", also at 260 searches, is a reminder that many people searching plan to do it themselves.
Rendering costs a little more
If you also render, "rendering near me" runs about US$4.01 and "renderer near me" US$3.90, both above the plastering equivalents.
Brand words lean towards shopping
"Gyprock near me" gets 320 searches at US$3.14, but some of those people are probably after a supplier. We would test it only on exact match, with a page that makes clear you install rather than sell.
What It Costs
What plastering Google Ads costs
DMT's Google Ads management starts from $1,000 a month plus GST, and we recommend at least $2,000 a month in Search spend so there's enough data to work with. You pay Google directly for clicks, with no markup from us. The $1,000 tier covers one campaign with up to 3 ad groups, which suits a plasterer focused on local repairs. Separate repair and install campaigns, or remarketing, start from $1,500 plus GST, and new landing pages are quoted separately. Semrush's figures are US-dollar estimates, so we check local prices in Keyword Planner before forecasting anything. For more on what drives click prices, see our Google Ads cost guide.
How We Run It
How we would build a plastering account
Designed around the jobs you want, with the DIY traffic kept out.
One campaign for ceiling and wall repairs, another for new work such as square set ceilings or renovation stages, each with its own budget.
A negative list from day one
Course, apprenticeship, jobs, salary, kit, Bunnings, "how to", sheet prices and supplier searches are all likely waste. Restoration and drying terms go on it too, unless that's work you do.
Calls when someone can answer
Repair searchers often want to talk to a person now. Call options run during the hours someone can pick up, and forms take over after hours.
Landing pages that set expectations
What a repair involves, the areas you cover and whether you take small patch jobs. If you have a minimum job size, saying so up front saves everyone a wasted call.
Brand names used carefully
Ads can say you install plasterboard or a particular system if you do. They won't suggest approval from a manufacturer you have no connection with.
Tracking to the quote
Calls, forms and photo enquiries are measured, and where you log quotes and wins we compare those with what the ads claim.
Compliance
What your ads and landing pages need
Licence rules follow the work, not the platform. NSW, Queensland and South Australia all require your licensed name and licence number in advertising, and the QBCC spells out that this covers websites and online directories. Where a licence number fits in the ad itself we include it, and the landing page carries the details in full. Claims like "fully licensed" have to hold for every class and state the ad reaches. This isn't legal advice, and you remain responsible as the advertiser.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Licence details in advertising: NSW, Queensland and South Australia. Gyprock brand ownership: CSR Gyprock.
Common Questions
Plastering Google Ads, answered
Should we bid on water damage searches?
Only the ones that describe your part of the job, such as "water damage ceiling", and only with a page about repairing ceilings once the leak is fixed. The broad water damage terms belong to restoration firms and cost several times more.
Can we filter out tiny patch jobs?
Partly. Ad copy and the landing page can state the work you take, and a minimum charge if you have one. Small jobs sometimes lead to bigger ones, so we would look at your numbers before excluding them outright.
Will Google Ads bring us builder work?
Rarely on its own. "Commercial plastering" gets 170 searches at about US$4.07, so a small test is possible, but builders mostly hire crews they know. Ads are better aimed at homeowners. Our pages for carpenters and painters show how the same renovation looks from the trades either side of yours.
