The highest estimated click price we found in carpentry wasn't for the trade name. It was "pergola quotes", at about US$7.34. Someone asking for quotes is close to spending, and advertisers bid accordingly. We would build carpentry campaigns around projects like that, and keep the word "carpenter" on a short leash.
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Competition on the bare word "carpenter" is just 0.12, so few advertisers chase it, and the searches around it explain why. "Carpentry apprenticeship" gets 2,400 searches a month, "carpenter salary" 1,300, "what does a carpenter do" 1,000 and "carpenter jobs" 720. On loose match types, a carpentry budget can end up paying for people who want to become carpenters. We don't have carpentry Google Ads results to show you yet, so the account below is built from that data rather than past campaigns.
Click prices also vary by job, with outdoor projects well above indoor work, so deck and door campaigns need separate budgets.
Semrush estimates for Australian searches. Competition runs from 0 to 1.
"Carpenter near me" is about US$3.38 a click at competition of 0.40, and "carpenters near me" US$3.27 at 0.55. Sydney, at about US$3.72, is the highest city estimate we found.
"Deck builders near me" is about US$4.79 at 0.65, "pergola builders near me" US$4.62 at 0.92, and "patio builders" US$4.75. These are bigger jobs, so a higher click price can still pay.
"Deck repairs" is about US$4.56 at 0.43, and "deck repair near me" US$4.36 at 0.69. Repairs are often quick to quote and start, which suits a crew with gaps in the diary.
"Door installation" is about US$2.20, "door installers near me" US$2.46 and "wardrobe installation" US$2.22. Cheaper clicks, smaller jobs, and more competition from handymen.
DMT's Google Ads management starts from $1,000 a month plus GST, and we recommend at least $2,000 a month in Search spend. You pay Google directly for clicks, with no markup from us. The $1,000 tier covers one campaign with up to 3 ad groups, which suits a carpenter focused on one kind of work, such as decks. Separate campaigns for outdoor, indoor and repair work start from $1,500 plus GST, and new landing pages are quoted separately. We check Keyword Planner for your area before forecasting. How Google sets those prices is covered in our Google Ads cost guide.
Designed to buy quote requests, not curiosity.
Outdoor builds, indoor fit-out and repairs each get their own campaign and budget, so a run of pricey deck clicks can't starve the door work.
Apprenticeship, salary, jobs, course, TAFE, how to, DIY and kits. "Pergola kits" alone gets 2,400 searches, and "merbau decking" 6,600, mostly from people buying timber rather than hiring someone to lay it.
South Australia makes it an offence to contract for work outside your licence conditions, and NSW asks for your number with the correct category of work. We check your licence before advertising a job type.
A deck ad goes to a deck page with your photos, suburbs, a price range and a short quote form, not a homepage listing every service.
Set from where your jobs are. A quote request two hours away is a cost, not a lead.
Calls and forms are measured, and we compare leads with the jobs you win so the account learns which searches pay.
Queensland's guidance covers online advertising and asks for the licensed name, a statement that you're licensed under the QBCC Act, and the licence number. NSW requires the licensee's name and licence number in all advertising, internet included, and South Australia requires the BLD number on any advertisement. We put those details on the landing page and in the ad wherever space allows. Under consumer law, "fully licensed", "free quote" and "fixed price" must be true, with any conditions stated. Legal responsibility for the ads stays with you as the advertiser, and none of this is legal advice.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: NSW building trade advertisements, QBCC advertising (published 30 June 2025) and CBS South Australia, building licences FAQ (November 2025). Licence scope: QBCC carpentry licence class.
Only if you want small jobs. "Handyman near me" gets 5,400 searches at about US$2.51, cheaper than the carpentry terms, but many of those jobs are a tap washer and a picture hook. If you take small work, give it a separate campaign with its own budget cap.
Not reliably. Semrush shows about 20 searches a month for "carpentry subcontractors" and 10 for "carpenter subcontractor", far too few for a campaign. A trade page on your site and direct contact will do more.
Our nearest published result is AJ Concreting, a new Adelaide business that took 61 leads in 20 days from $800 in spend. That's concreting, not carpentry, so it isn't a forecast. Compare the auction for concreters and roofers.
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