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Roofing Google Ads · Australia
Google Ads for Roofers
Semrush estimates "roof repairs Sydney" at about US$12.87 a click and "roof repairs Adelaide" at US$6.10. Same job, same search, double the price. Where you work shapes a roofing budget as much as what you do, so we would plan from your own cities, not a national average.
US$12.87Est. Click, Roof Repairs Sydney
US$6.10Est. Click, Roof Repairs Adelaide
US$5.89Est. Click, Emergency Roof Repair
0.90Competition, Roof Plumber Near Me
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A roofing account carries two very different jobs. A leak call is small, urgent and won on speed. A restoration or re-roof is worth many times more and is won on trust over several weeks. Put them in one campaign and the fast leads make the account look busy while the large quotes get starved. We don't have roofing Google Ads results to show you yet. The account below is how we would set one up for a roofer, using the figures we pulled.
"Roof replacement Sydney" is the most expensive term we found, at about US$14.65. "Roof restoration Perth" is about US$10.23 a click, yet it's one of the easiest roofing terms to rank for organically, which is a case for running SEO and ads together.
From The Data
What the roofing auction looks like
Semrush estimates for Australian searches. Competition runs from 0 to 1.
Emergency is cheaper than routine
"Emergency roof repair" averages about US$5.89 a click with competition of 0.51, while plain "roof repairs" is about US$10.38. Fewer advertisers seem to bid on urgency, perhaps because few answer the phone at night.
Leak searches are crowded
"Roof leak repair near me" has competition of 0.93 and "leaking roof repairs near me" 0.94, so how fast you answer matters as much as the bid.
Roof plumbing is contested
"Roof plumber near me" has competition of 0.90 at about US$8.60, and "roof plumber sydney" runs about US$11.82. Gutter work needs its own ad group, or it gets lost under restoration.
Quote searches cost the most
"Roof quote" is about US$10.39 and "roof restoration quote" US$9.11. These people have usually decided to spend, and deserve a page with a short quote form.
Big terms that mostly aren't customers
"Gutter guard" gets 8,100 searches, "sarking" 5,400 and "roof sheets" 1,300, at competition up to 1.00. Most are product searches, and loose match types will pay for them.
What It Costs
What roofing Google Ads costs
DMT's Google Ads management starts from $1,000 a month plus GST for one campaign, and we recommend at least $2,000 a month in Search spend. With roofing clicks estimated at US$6 to US$15, that buys a modest number of clicks, so each has to come from a homeowner in your area. Separate campaigns for leaks, restorations and roof plumbing start from $1,500 plus GST. Your ad spend is paid straight to Google, and DMT never adds a margin to it. Semrush quotes in US dollars, so we check local roofing prices in Keyword Planner before setting a budget. For how Google sets those prices, see our Google Ads cost guide.
How We Run It
How we would build a roofing account
Built for a business doing repairs, restorations and some roof plumbing.
Leak campaign, call first
Call ads and a short page with a click-to-call button, scheduled to the hours someone will answer. If you don't take night calls, the ads don't run at night.
Restoration and re-roof campaign
Separate ad groups for tile restoration, metal restoration and Colorbond re-roofs, each sent to a page with your photos and a price range.
Roof plumbing on its own budget
Gutters, downpipes and flashings, so a busy leak week can't use up their money.
A negative list from day one
Gutter guard, sheets, sarking, roof paint, Bunnings, DIY, how to, jobs and apprenticeship searches. "How to fix a leaking roof" gets 170 searches from people hoping not to call anyone.
Storm mode, ready but paused
Ads written in advance, switched on only if you have crews to send. Nothing that plays on fear, and no "24 hour" claim unless it's true.
Tracking to the job
Calls, forms and booked inspections measured separately, with job value where you can share it, so a leak fix and a full re-roof aren't counted as the same lead.
Compliance
Licence details in your ads
NSW says the licensee's name and licence number must be shown in all advertising, and Queensland's QBCC applies its rule to online advertising too. Search ads have little room, so we put the licence details on every landing page and in ad assets where they fit, and you should check with your regulator how the rule applies to short text ads. Discount and free inspection offers must be genuine and state their terms. You're responsible for what runs under your name, and this isn't legal advice.
Our Evidence
The closest result we can show
We don't have roofing Google Ads results to show you yet. Our closest published trade result is AJ Concreting, a new Adelaide concreter with no digital footprint. Its first 20 days of Google Ads brought 61 leads, about 4 qualified leads a day, from $800 of ad spend and 65,000 impressions, and secured $140,000 worth of jobs. Concreting and roofing clicks are priced differently, so this is not a forecast for a roofer. Google Ads for concreters covers that trade in more detail.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: NSW building trade advertisements and QBCC advertising.
Common Questions
Roofing Google Ads, answered
Should we bid on "roofing" on its own?
Carefully, if at all. It gets 2,400 searches, but mixes homeowners with people shopping for materials. We would start with repair, restoration, roof plumbing and city terms, and add it only if the search terms report shows jobs.
Can we run ads only when storms hit?
You can, but an account that's been off for months starts cold. We would keep a small leak campaign running all year, then lift the budget when the weather turns and you have crews free.
Are Google's Local Services Ads worth it for roofers?
What Google offers changes by trade and region, so we check what's available for roofing in your area during the audit rather than promise it here.
Keep Exploring
Related pages
Other Industries
Google Ads for other trades
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