We'll be direct: Facebook probably isn't where you will win your next employer account. Meta can't target a claims manager the way a referral or a search can. It can still earn a modest place in a provider's marketing, and the most useful job for it may be hiring.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
Most marketing plans for this sector should put SEO and Google Ads first, because that's where people go with a specific need. If someone is offering you a Facebook lead generation campaign aimed at HR managers, ask how they plan to reach them, since Meta now treats most targeting inputs as suggestions rather than hard rules. We don't currently have a client in this sector. This is the plan we would run, based on the research below.
So this page covers the narrower case for Meta: recruiting consultants, keeping your name in front of site visitors and promoting training or events to a local business audience.
We would test these in this order, with a small budget.
Qualified allied health professionals use Facebook and Instagram outside work. Employment ads must run under Meta's special ad category, with no age or gender targeting and a minimum 25 km radius, so the role has to do the qualifying.
People who read your service pages have already shown interest. A low-cost reminder can keep you in view while an internal decision takes its time.
Return to work coordinator or psychosocial hazards sessions have a clear date and a local radius, which makes them easier to promote than "our services", accepting that delivery will be broad.
Simple enough to stop quickly if it isn't working.
One campaign, one or two ad sets and three to six distinct ideas. Near-identical ads count as one to Meta's delivery system.
A consultant explaining an assessment or a typical day says more than stock images of hard hats, and it helps with recruiting.
No ads built around injuries or claims. Copy can't imply a viewer has a health condition, and it wouldn't be a good look even if it could.
Remarketing needs about 100 people to deliver at all. A low-traffic site may need to build traffic through SEO or search ads first.
Applications received, sessions booked and enquiries from real businesses. Reach and likes won't count as success on their own.
If a three-month test doesn't produce a qualified result, we would recommend moving the budget.
From DMT's Meta campaigns for Transform Orthodontic Care, November 2023 to November 2025. That's consumer healthcare, so its relevance to selling to businesses is limited.
Remarketing clicked at 1.12% to 1.74%, against 0.04% to 0.07% for awareness. If you run only one type here, and search is already sending visitors to your site, it should be remarketing.
One small audience of 2,332 people saw the ads 23.8 times each. Business audiences can be even smaller, so frequency needs close watching.
We don't have Meta results for a workplace rehabilitation provider, and we would treat your first campaign as a genuine test.
Keyword and ranking figures: Semrush Australian database, checked 6 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ.
It may be a better fit for reaching HR and safety managers by role, and it's worth comparing. We would tell you honestly if another channel makes more sense for your goal.
Start small, and only after your site and tracking are ready. We don't publish a Meta management fee, so we would quote after the free audit. For a job ad or a training event, the budget can be tied to a set goal and end date.
No. Orthodontists and osteopaths sell to the public, where Meta has a far clearer role in reaching patients before they search.
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