Hardly anyone searches for a painting transformation: "house painting before and after" gets about 20 searches a month in Semrush's Australian data. Yet a tired weatherboard beside the same house freshly painted is exactly the kind of picture people stop for in a feed. That gap is why Meta can suit a residential painter better than it suits many other trades.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
Search catches people who have already decided to hire a painter. Meta can reach the homeowner who has been looking at peeling eaves for two summers and hasn't got around to calling anyone. A local radius, a real job and a clear offer to quote make a simple ad, and every job you finish gives you fresh before-and-after material. We don't have Meta Ads results for a painting business yet. This is the plan we would run, based on the research below.
It suits some painting work far less. Strata managers and builders don't pick a contractor from a Facebook ad, and we wouldn't spend money trying to reach them there. For most painters, Meta is a residential channel.
Real jobs, a tight radius and one clear purpose for each campaign.
Same angle and similar light where possible, shot by you or your crew on the day. Phone photos are fine. Stock images aren't, because they misrepresent your work.
Masking up, the first coat going on, the reveal. Short, captioned and filmed on a phone. Footage of the crew at work also shows the care a homeowner is paying for.
"Exterior house colours" gets 480 searches a month and "colour consultant" 590, and paint brands and Bunnings hold most of that search. A post showing the scheme a client chose, and why, earns the comments and saves a plain service ad doesn't.
We set the area from where your jobs actually are, not a round number of kilometres, and leave out the suburbs you'd rather not drive to.
Interior or exterior, rough size of the job and when they want it done. You get fewer leads, but ones you can quote without three follow-up calls.
People who read your cost guide or started a quote are the warmest audience you have. They see your finished jobs again while they're still deciding.
When a run of postponed exterior work leaves gaps, Meta can be switched on to promote interior jobs until the weather clears.
From DMT's Meta campaigns for Transform Orthodontic Care, November 2023 to November 2025. It's a very different field and a small sample, so treat these as lessons, not forecasts.
Two $250 remarketing lead campaigns produced 28 leads, at $16.67 and $19.23 per lead. A painter's version would be a quote offer shown to people who have already visited your site.
Awareness campaigns clicked at 0.04% to 0.07%, against 1.12% to 1.74% for remarketing. Before-and-after photos may behave differently, and that's the first thing we would test.
One audience of 2,332 people saw the ads 23.8 times on average. A painter's radius is small too, so we would rotate new job photos rather than run one ad for months.
Photos and videos must be of your own work, and edits should stop at cropping and brightness. The ACCC expects the overall impression of an ad to be accurate, and a heavily filtered reveal or someone else's job doesn't meet that test. Queensland's QBCC counts social media pages as advertising, so your licence number belongs on your Facebook page and in your ads there, and NSW requires the licensee's name and licence number in all advertising. Meta's automatic creative enhancements stay off unless you approve them, since an altered photo of a job could overstate the finish.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: QBCC, advertising (social media pages count) and NSW Government, building trade advertisements. Consumer law: ACCC, false or misleading claims. Meta's rules change often, so we check the current position in Ads Manager when building a campaign.
No. Clear phone photos of your own jobs, taken from the same spot before and after, often feel more believable than a polished shoot. What matters is a steady supply, so building a photo habit into every job is the first step.
Work back from what a won job is worth and how many quotes it takes to win one. We don't publish a Meta management fee, so we would quote after the audit, along with a test budget sized to your radius.
Rarely. Those buyers find contractors through search, referrals and tender lists, so SEO and Google Ads do that job better. Tilers have a similar advantage on Meta, since their finished work photographs just as well.
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