Nobody opens Facebook looking for a concreter. Plenty of people open it while planning a new driveway, though. "Exposed aggregate colours" and "driveway ideas" each get 590 searches a month, and "concrete finishes" 880. That's browsing, not buying, and it suits a photo of a finished pour.
Bilal & Matt have been instrumental in supporting our organic traffic to our website. Further, facilitating website advancements such as building case studies, blogs and projects as we underwent a national re-brand. I would recommend Digital Marketing Tribe for SEO support & website services. Taylor Penny, Marketing Manager @ Synaco by Synergie.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
Concreting has something many trades lack on social media: the finished job looks good. A sealed exposed aggregate driveway or a clean pool surround stops a thumb in a way a photo of a switchboard never will. We don't have Meta Ads results for concreters, or any trade, to show you yet, as AJ Concreting's result came from Google Ads. What follows is how we would set Meta up for a concreting business.
Meta also has clear limits here. Someone with a cracked driveway they want fixed this month will search Google, not wait for an ad. We would use Meta to keep your work in front of planners and neighbours, and size it after Google Ads and SEO.
Simple campaigns, your own photos and a radius around real jobs.
Finished driveways in good light, a close-up of the aggregate, and a wide shot that shows the house.
The truck arriving, the screed and the wash-off for exposed aggregate. Captions on, since plenty of people scroll with the sound off.
A tight radius around a finished driveway, with copy like "We've just finished a driveway in [your suburb]". The neighbours have already seen the work in person.
Visitors to your driveway or slab cost pages see a follow-up ad with your finishes and a quote form.
Job type, rough size in square metres, suburb and timing. Those answers show which leads to quote first.
Meta spend can pause in minutes, which beats a list of people waiting three months.
From DMT's Meta work for Transform Orthodontic Care, November 2023 to November 2025. Orthodontics is nothing like concreting, so these are lessons only.
Two remarketing lead campaigns, $250 each, brought in 28 leads at $16.67 and $19.23. For a concreter, the matching audience is people who read your cost page.
Awareness campaigns clicked at 0.04% to 0.07%, against 1.12% to 1.74% for remarketing. Whether driveway photos beat that is one of the first things we would test.
An audience of 2,332 people saw the ads 23.8 times on average. A single-suburb radius is small too, so we rotate job photos.
QBCC lists social media pages, including company Facebook pages, as advertising that must show your licence name and number. NSW requires licence details in all advertising, and South Australia your BLD number on any advertisement. We include them in the ads where your state requires it, and on your Facebook page too. Every photo is from your own jobs. Meta's AI enhancements can alter images, so we keep them off unless you approve them in writing, because a driveway Meta has altered may no longer show your actual work.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: QBCC advertising (lists social media pages); NSW building trade advertisements; CBS SA building licences FAQ, November 2025. Meta's own policies shift, so we confirm them in Ads Manager at the time of the build.
Then that's step one, before any ad spend. We can give your crew a simple shot list for the end of each job. A few well-lit photos of a sealed driveway beat a professional shoot of an unfinished slab.
Work back from your jobs: what's a driveway worth to you, and how many quotes does it take to win one? We don't publish a Meta management fee, so we would quote after the audit, and we would start small.
Rarely. A homeowner ready to book is more likely to search, so Google Ads and SEO usually come first. Meta works best once those run and you have a library of job photos.
Book a free AI SEO audit and we'll show you exactly where you stand in both Google and the AI engines - and how to win.
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