When a ceiling starts to sag, people search for help, and Google is where that happens. Meta suits the other kind of plastering: work people don't know they want until they see it. A square set ceiling in place of cornice, an ornate ceiling restored in an older home, a renovation finished cleanly. Those jobs look good on a phone screen and aren't urgent, which suits the feed.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
We would be straight with most plasterers: Meta is the third channel, after local SEO and Google Ads, and for a repairs-only business it may not be worth running at all. It earns a place when you want more planned, higher-value work, when you have good footage of your own jobs, or when you want to stay in front of people who visited your site and didn't call. We don't have plastering Meta results to show you yet. This is the plan we would run, based on the research below.
Search data hints at that planned demand. "Square set cornice" gets 1,000 searches a month, "square set ceiling" 590 and "decorative cornice" 390. Some of those people are still choosing a look, and a feed ad showing your finish in a real home can reach others before they ever start searching.
Sorted by what's visible, what's planned and what people search for instead.
Square set, cornice, ceiling roses and restoration in older homes. People choose this work on looks, and the feed is built around looks.
Homeowners part-way through a renovation who need walls and ceilings done before the painter arrives. Footage of a room before and after your stage tells that story quickly.
A sagging or water-damaged ceiling sends people to Google. Meta can remind past visitors that you exist, but it won't catch the moment of need.
Builders tend to award board and set to crews they know, and an ad is unlikely to change that. A tidy business page still helps when one of them looks you up.
A tight radius, real footage and one clear job per campaign.
Short vertical clips of your own work: a square set ceiling completed, a cornice run in, a cracked ceiling made good. Captions always on.
Set from where your best jobs have come from, not a round number. If restoring original plaster is work you want, the copy can name the older suburbs where you've done it.
A lead form asks for the suburb, the room and what's needed, and you call back quickly. Quoting from photos happens in that conversation, not in the form.
People who read your ceiling or cornice pages and left see a recent job as a reminder. An audience needs roughly 100 people before Meta will deliver to it, which a small site can take a while to reach.
We would test a few distinct ideas, such as a finished room, a job walkthrough and you explaining a repair, and let the results pick.
Meta's learning phase wants about 50 results a week per ad set. Most plastering budgets won't reach that, so we judge campaigns on quote requests and booked jobs rather than Meta's optimisation status.
From DMT's Meta campaigns for Transform Orthodontic Care, November 2023 to November 2025. It's a very different field and a small sample, so read these as lessons, not forecasts.
Two remarketing lead campaigns of $250 each brought in 28 leads, at $16.67 and $19.23. We would judge yours on quotes and jobs, not on the lead count.
Awareness campaigns clicked at 0.04% to 0.07%, against 1.12% to 1.74% for remarketing. That gap is why we pair job footage for new audiences with reminders for people who already visited.
One audience of 2,332 people saw the ads 23.8 times on average. A suburb radius around a plastering business is small too, so we rotate fresh job footage and keep an eye on frequency.
The QBCC lists social media pages among the places your licence name and number must appear, and NSW and South Australia require licence details in advertising too. We check your Facebook and Instagram profiles as well as the ads themselves. Footage and photos have to be your own jobs, because passing off someone else's ceiling as your work would mislead customers. If a product brand such as Gyprock appears, it describes what you used and never implies an endorsement. Meta's AI creative enhancements stay switched off unless you approve them in writing, since you answer for anything they add to your ads.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: QBCC advertising (last published 30 June 2025), NSW building trade advertisements and SA builder responsibilities. Meta's rules change often, so we check the current position in Ads Manager when building a campaign.
Posting reaches people who already follow you, and it gives a builder or homeowner something to check. Ads reach people in your radius who don't follow you yet. If you have good footage, we would post it and put the strongest clips behind ads.
Possibly. "Plastering apprenticeship" gets 140 searches a month, so some people are looking. We check Meta's current rules for employment ads in the account before running one, and keep recruitment in its own campaign.
Tie it to a job: what's a square set ceiling worth to you, and how many enquiries does it take to win one? We don't publish a Meta management fee, so we quote after the audit. If you mostly do repairs, Google Ads should come first. Our pages for painters and tilers cover the same question for other trades whose finished work photographs well.
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