A faded tiled roof is a slow decision. Most owners know it needs attention long before they search for a quote. Meta lets you show your before-and-after work to homeowners in your area during that wait, so your name is familiar when they finally ask for quotes.
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Meta suits the planned side of roofing far better than the urgent side. Someone with a leak tonight searches Google. Someone whose roof looks tired, or whose neighbour just had one restored, isn't searching yet, and a feed can reach them. Restoration also photographs well. We don't have roofing Meta results to show you yet, so this page sets out how we would run Facebook and Instagram for a roofer.
The feed is busy, though. Meta's Ad Library showed about 1,100 active Australian ads matching "roof restoration" on 9 November 2026, and many we looked at used the same few ideas: a percentage off, a "from" price or a free roof check. Yours need to look like a real local business, because the homeowner has probably been warned about the other kind.
From The Ad Library
What roofing ads on Facebook look like now
From our review of active Australian ads on 9 November 2026. We don't name the advertisers.
Discounts are everywhere
Several advertisers ran many copies of one "20% off" style ad. When every ad offers a discount, it stops signalling anything, and a homeowner may wonder what the full price was hiding.
"Restore, don't replace" is a common hook
It answers the homeowner's real question. "Is roof restoration worth it" gets 170 searches a month, so the question exists in search as well as the feed.
Free inspections are the default offer
A free roof check suits a planned job. It also invites people who just want a free opinion, so the lead form needs to filter them.
How We Run It
How we would run Meta for a roofing business
A tight radius, your own photos and one clear job per campaign.
Before-and-after from your jobs
Unlike health businesses, a roofer can usually show results. We use your own photos with the suburb named, never stock images.
Faces, vans and licence numbers
A short clip of you on a job with edge protection in place, your van, and your licence number on screen: everything a door-knocker can't show.
Lead forms that sort the job
Suburb, tile or metal, and whether it's a leak, an ageing roof or a replacement. Leaks get a phone number straight away, and planned jobs get an inspection booked.
Seasonal timing, not fear
Restoration ads before the wet or storm months in your state, framed as "get it checked in time". No collapsed ceilings and no "your roof could fail tonight".
Remarketing to quote pages
People who viewed your restoration or cost pages see a job from their area. A planned job can take months, so this audience is worth keeping warm.
Reports against quotes won
Meta tends to count more leads than your inbox does. We compare Meta, GA4 and your quote list, and report booked inspections and won jobs.
Compliance
What your Facebook ads must show
Queensland's QBCC lists Facebook pages among the advertising that must show your licence name, that you're QBCC licensed and your licence number, and NSW requires the licensee's name and licence number in all advertising. We put those details in the ad, on the Facebook page and on the landing page. Discounts must be real and a "free" inspection has to be free. If a storm campaign leads to knocking on doors, the ACCC's rules apply: visits between 9am and 6pm on weekdays and 9am and 5pm on Saturdays, and 10 business days to cancel. Meta's own policies and categories change, so we check the current rules for home services in Ads Manager before launch.
Our Evidence
What we can and can't show
We don't have Meta Ads results for any trade yet, roofing included. Our closest published trade result is AJ Concreting, which came from Google Ads, not Meta: 61 leads in its first 20 days from $800 of ad spend. Search catches people already looking, while Meta has to create the interest, so we would start your Meta budget small and judge it on inspections booked. Meta Ads for painters covers a similar visual, planned job.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Ad count: Meta Ad Library search for active ads in Australia matching "roof restoration", 9 November 2026 (an estimate that includes some unrelated ads). Door-to-door rules: ACCC. Advertising: QBCC advertising and NSW building trade advertisements. Meta's rules change often, so we check the current position in Ads Manager when building a campaign.
Common Questions
Roofing Meta Ads, answered
Can we use before-and-after photos?
Yes, if they're your own jobs and they're honest. Same angle, same light where you can, and no editing that makes the result look better than the roof does. A homeowner who later sees the real job won't trust an edited photo.
How much should a roofer spend on Meta?
Work back from a won restoration: what it's worth, and how many inspections it takes to win one. We don't publish a Meta management fee, so we would size a test and quote after the audit.
Is Meta any use for emergency leaks?
Not much. Someone with water coming in searches Google and rings the first trustworthy number. Put your leak budget into Google Ads and use Meta for restorations, re-roofs and roof painting.
