"Paint and sip" gets 9,900 searches a month in Australia, more than twice "painters near me", and its competition score is 0.98. On loose match types, a painting account can end up paying for art-night clicks. We would start with a long negative list and the searches where a quote is the obvious next step.
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In Semrush's estimates, city terms cost more than the near-me term. "Painters brisbane" and "house painters brisbane" both sit at about US$9.06, "painters adelaide" at US$9.17 and "painters sunshine coast" at US$11.69, against about US$6.50 for "painters near me". These are national estimates, and one exterior repaint is worth a great many clicks, but they mean waste adds up fast. We don't have Google Ads results for a painting business to show you yet. This is the plan we would run, based on the research below.
The harder question is what counts as success. A painting job is won at the quote, sometimes weeks after the click, so we would track quote requests in Google Ads and, where your quoting system allows it, feed won jobs back so the account learns which searches turn into paid work.
Semrush estimates for Australian searches. Competition runs from 0 to 1.
"Painters near me" is about US$6.50 a click with competition of 0.56, and "house painters near me" is estimated at the same price. "Painter near me", singular, comes in at about US$3.53.
"Strata painters sydney" is estimated at US$11.42 a click, yet its competition score is just 0.10. Few advertisers seem to chase it, which makes it worth a test for a painter who does strata work properly.
"Commercial painters" is about US$8.73 on 1,600 searches. In Sydney, competition is 0.13 at US$8.49, against 0.55 in Melbourne at US$8.73.
"Interior painting" is about US$1.44 and "exterior painting" US$0.83. Low prices often signal mixed intent, and many of those people are researching a DIY job, so we would test them on phrase match and watch them closely.
"Roof painting sydney" is about US$6.76 on 1,000 searches and "roof painting near me" US$7.06. Only advertise it if you do roofs, with its own campaign and landing page.
DMT's Google Ads management starts from $1,000 a month plus GST for one campaign with up to three ad groups and up to $5,000 in spend, and we recommend at least $2,000 a month in Search spend. Ad spend is paid directly to Google and never marked up. A painter running separate residential, strata and commercial campaigns, plus remarketing, would usually sit on the Growth tier from $1,500 plus GST. Semrush's click prices are in US dollars and national, so we would confirm prices for your area in Google's Keyword Planner before forecasting anything. Semrush returned no ad snapshot for "painters near me" when we checked, so we would also look at who is bidding in your live auction. Our Google Ads cost guide explains how click prices are set.
Built to pay for quote requests from people who want a painter, and very little else.
Residential, strata and commercial get separate campaigns, budgets and ads, so a run of cheap homeowner clicks can't hide a strata campaign that isn't working.
Paint and sip, classes, art, canvas, spray painting, car, jobs, apprenticeship, course, how to, DIY, calculator, Bunnings and the paint brands. "Line marking" (1,300 searches) and "epoxy flooring" (14,800) can also creep in on broad match.
Free written quotes, your suburbs, your licence number where your state requires it, and whether you do interior, exterior or both. A clear quote offer also filters out people who wanted the price of a tin.
An exterior repaint ad goes to an exterior page with photos of exterior jobs, not your homepage. A strata ad goes to a strata page that lists your insurances and how you work around residents.
When a wet spell fills the diary with postponed exterior jobs, exterior campaigns get trimmed and interior work gets pushed. Semrush's 12-month trend for exterior terms was uneven rather than a clean summer peak, so we would follow your own enquiry history.
Calls, quote forms and booking clicks are all measured. If your quoting software can export won jobs, we import them so Google learns which searches actually pay.
In NSW, the licensee's name and licence number must appear in all advertising, and advertising residential work over $5,000 without a current licence is prohibited. In Queensland, the QBCC asks for your licence number and a statement that you're licensed under the QBCC Act. Search ads have little room, so we put those details in ad assets and on the landing page, then check how they display. We don't assume Google's Local Services ads are offered for painters in your area; we check the current position in the account. You remain responsible as the advertiser, and this isn't legal advice.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: NSW Government, building trade advertisements; QBCC, advertising (last published 30 June 2025). Licensing: NSW Government, painting work (updated 23 June 2026).
No. Those searches are for paint, colour charts and store hours. "Dulux" alone gets 27,100 searches a month and almost none of them want a painter. The exception is searches for accredited painters, if you hold the accreditation they're looking for.
It can be, because one exterior job covers a lot of clicks. The risk is starting too broad. With near-me and suburb terms, a solid negative list and tracking to the quote, a modest budget has a fair chance, and we will tell you in the audit if your area looks too thin.
Only if you do it, and as its own campaign. People searching for roof painting often want repairs or a full restoration as well, so the page has to be clear about what you take on. If roof work is a big part of your business, Google Ads for roofers covers that market.
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