The most expensive bricklaying click we found wasn't someone hiring a bricklayer. "Bricklayer insurance" runs about US$14.62 a click, most likely because insurers are bidding for bricklayers as customers. Loose keywords drift into auctions like that, and into the careers searches that crowd your job title, so we build the account around jobs instead.
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The national numbers are thin. All five "near me" versions of the trade name add up to about 1,640 searches a month across Australia, and only a slice of those fall in your area. So we would split the budget by job instead: repairs, retaining walls and fences. We don't have bricklaying Google Ads results to show you yet. The account below is how we would set one up from these Semrush figures.
Before recommending a spend, we would check Google's Keyword Planner for your service area. If the area can't support a campaign, we will say so before you pay a management fee.
From The Data
What the bricklaying auction looks like
Semrush estimates for Australian searches. Competition runs from 0 to 1.
Repairs cost the most
"Brick wall repair" is about US$4.67 a click with competition of 0.67, and "cracked brick wall repair" about US$3.58. Advertisers pay more here than for the trade name, so repair work deserves its own ad group if you do it.
Retaining walls are a landscaper's auction too
"Retaining wall builders" is about US$4.15 at 0.71 competition, and "retaining wall builders near me" US$3.56 at 0.73. You will be bidding against landscapers and civil contractors, so the ad should say what you build walls from and why that matters.
The trade name is a quiet auction
"Bricklayer" gets 1,900 searches at about US$2.70, yet competition is only 0.16, which suggests few advertisers think it pays. "Bricklayers near me" is close on price, at US$2.67, with competition of 0.58.
Materials searches look cheap for a reason
"Retaining wall blocks" gets 4,400 searches at about US$0.91 with competition of 1, and "brick letterbox" also has competition of 1, at US$0.80. Searches like these tend to come from people shopping for products, so we keep them out.
What It Costs
What bricklaying Google Ads costs
Our Starter management tier is $1,000 a month plus GST for one campaign with up to 3 ad groups and up to $5,000 of spend, which fits a repairs, walls and fences split neatly. We recommend at least $2,000 a month in Search spend, paid directly to Google and never marked up. Separate campaigns for several regions, or adding Display and remarketing, moves you to Growth at $1,500 plus GST. Because the national figures are small, we check your area's volume first and tell you if it can't carry that spend. For how Google decides what each click costs, see our Google Ads cost guide.
How We Run It
How we would build a bricklaying account
Designed to keep careers, DIY and materials traffic out.
Repairs, retaining walls and fences each get their own ads and landing page, so a repair search never lands on a page about new walls.
A negative list from day one
Salary, course, apprenticeship, jobs, TAFE, wanted, insurance, how to and DIY. Careers searches outnumber hiring searches for your job title, so this list carries more weight than in most trades.
Exact and phrase match first
"Brick" matches pavers, cleaning, veneer and letterboxes for sale. We widen matching only once the search terms report shows it is bringing quote requests.
Landing pages that help you price
Photos of your own finished work, and a form asking for job type, suburb, rough size and a photo, so you can judge the job before driving out.
Tracking to the quote
Calls, forms and photo uploads are all measured, then compared against the jobs you actually quoted and won.
Compliance
What your ads need to show
In NSW, a contractor licence is needed to advertise residential work over $5,000, and Fair Trading requires the licensee's name, licence number with category of work and a business phone number in advertising. In Queensland, the QBCC requires your licensed name and licence number in advertising, which includes websites. We plan the ad text with those details in mind and repeat them on every landing page. Claims like "cheapest" or "fastest" need to be true under consumer law. The legal responsibility for an ad stays with the business running it, and this page is general information rather than legal advice.
Our Evidence
The closest result we can show
We don't have bricklaying Google Ads results to show you yet. AJ Concreting is the nearest: a brand-new Adelaide concreting business with no digital footprint, which received 61 leads in its first 20 days from $800 of ad spend and 65,000 impressions, and secured $140,000 worth of jobs in that time. It's a different trade with its own search market, so it shows what a new trade business can do on Google Ads, not what yours will do.
Carefully, if at all. It gets 1,900 searches, but the organic results are mostly careers pages and few advertisers compete for it. We would start with near-me, city and job terms, then test the bare trade name on exact match behind a full careers negative list.
Can Google Ads win us builder work?
Not reliably. "Bricklaying subcontractor" gets about 20 searches a month nationally, too few to build a campaign around. Builder work comes from relationships, backed by a website that shows what you have built.
Should we advertise paving or simple concreting too?
Only if it's in your scope and you want it. Queensland's Bricklaying and blocklaying class includes laying segmental paving and concreting to simple forms, so some of the searches concreters bid on may be open to you. They would need their own ad group and landing page.
